Social Media for Small Businesses, Local Organizations, and Ordinary Citizens Trying to Get the Word Out

Last year, I was part of the planning committee for a breast cancer fundraiser. The Pink Auction was an event held to auction off handcrafted textile creations made by Irish artists. After six months of blogging, Tweeting, and Facebooking about our efforts, we neared 1,000 Twitter followers (we now have 1,028 people following @PinkCork). This was done with me and my co-chair volunteering our time and skills and absolutely no money to spend on advertising. The experience gave me a whole new appreciation for how independent artists, small businesses, and determined individuals get the word out.

Photo by Tatyana Ogryzko

I’m not at a desk in a large corporation with an entire marketing team or editing team to help me with my research and blog posts – it’s just me at a big desk in my living room thinking I’d like more information on something then creating a blog post with what I find. It’s that simple and surely it’s a familiar setting for others. Social media may be most popular for keeping in touch with friends, having fun, or promoting business, but what about the middle ground? For those of us who are not with a big company or just out for a good time online, social media resources can help us aim higher – and reach higher while building a brand identity. So, let’s narrow the gap in knowledge and get in there.

Here are some interesting articles, blog posts, and resources I found:

10 Small Business Social Media Marketing Tips

The Art of Creating a Social Media Press Release — SocialFish

A Template For A Small Business Social Media Presence

12-Step Social Media Guide: Put your Local Business on the Map

Personal Branding in Social Media | The New School (88-MIN VIDEO)

Social Media Marketing to Small Businesses

30 Valuable Lessons Learned Using Social Media for Small Business

Cincinnati State launches social media program | Business Courier

Opening Up Social Media for Local Small Business – Danny Brown

8 Social Media Sites for Local Networking

How to Use Social Media for Personal Branding » Techipedia

Personal Branding and Social Media Optimization in Action | Social …

HOW TO: Leverage Social Media for Career Success

5-Steps for Creating a Social Media Marketing Campaign for Your Brand

Can Social Media Save a Local Business?

5 Ways to Grow Your Local Business with Social Media

10 Ways To Build Your Local Twitter Community

Social Media, Blogging and Why It’s Perfect for Local Small and Local Businesses

How to Drive More Customers to Your Local Business With Social Media

Building Community and Driving Local Business with Social Media

Importance of Business Cards And Social Media

Let’s Talk: Social Media for Small Business – Duct Tape Marketing

Social Media Marketing for Small Business –


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